Diana Lidstone

Diana Lidstone is a small business growth strategist with 40+ years of entrepreneurial experience and a track record that speaks in numbers — like the client who went from six-figure losses to $500K in profit using her Work Less PROFIT More Operating System. She works with expert-based business owners — nurses, lawyers, accountants, coaches, consultants — who are successful on paper but buried behind the scenes. Her coaching helps them stop being the Chief Everything Officer and start running a business that creates both profit and freedom. Diana is the founder of the CEO Freedom Academy, best-selling author, award-winning speaker, a 2024 finalist for Ottawa's Business Woman of the Year, and — when she's not on stage or on a coaching call — a champagne enthusiast on a farm outside Ottawa with her grandson and a boxer named Bella.